The applications for mystery shopping in the automotive industry are widely used. JCR is very pleased to have participated in a variety of fields including franchised dealerships, car rental outlets, and fitting garages.

Automotive mystery shopping can have different assessments within various steps of the process - whether the customer is on the phone, at the showroom, or on the dealer’s website. Assessment isn’t solely focussed on the sale, but all aspects of sales and service. Customer loyalty and repeat business are significantly impacted by how they’re handled by the service or parts department.

Video is generally the recommended approach in this area. Our non-stop investment in the latest covert technology equipment ensures that we can deliver the highest quality along with the lowest detection rates as a result. On the other hand, this latest equipment also means that test drives become feasible as a practical option without risk of being detected.

By combining profiled mystery shoppers, quality video, recorded telephone calls, web based reporting, and systematic project management, we are confident in providing our clients within the automotive industry with a level of service that leads to a long and beneficial business relationship.