Proactive and unobtrusive service can be an asset for winning a customer’s business. Helpful and professional sales assistants make it easier for customers to decide what they are looking for. Customers want to shop in an organized and comfortable environment. They want transactions to be dealt with in a quick, accurate, and friendly manner.

From a retailer’s perspective, they want to make sure that merchandising is complete and current, and that sales assistants are suggesting promotional items.

JCR’s retail mystery shopping provides assessments ranging from the point of initial contact, by phone, through to the completed sale, and even the return of a purchase. All critical elements to ensure repeat business are measured.